Is Best Buy’s tacky Santa Ad worth a blog rant?

 

Maybe a small rant. Mostly because I already detest Best Buy and really have no interest in purchasing their over-priced electronics. I’m also pretty done with the poor customer service and the general obnoxiousness of Christmas shopping. To wit, the absurdity of the Black Friday insanity. Disgusting displays of man’s inhumanity to man.

It started when we stopped wishing each other Merry Christmas.

I’m only half-serious about that statement. The serious half wants to know…when did this happen? Look, I’m not even going to make this about religion.  Christ has always been in my Christmas, although I admit there were sad years when he wasn’t getting the attention he deserved.

But this rant is about Santa…we’ve already effectively taken Christ out of Christmas. In fact, we’ve taken God out of just about everything. Marriage. School. Thanksgiving. Our currency.

Why wouldn’t a snarky ad campaign dissing Santa be game?

There’s a lot to criticize. There’s the whole treatment of Santa, for one. As a cultural icon, he’s representative of a number of virtues. We could get into the whole origins story with St. Nicholas, but let’s keep it simple. Santa, he of the reindeer and North Pole and friendly elves. He’s a good guy. He works tirelessly to spread joy.

And those good guys… They get picked on. Discredited. Ridiculed. Crucified. (oops. I forgot I was keeping this about Santa)

It’s open season in our culture to laugh at and ridicule the very values that have made this society great. It’s shameful, especially when it happens from the top, down. Did you happen to see the mockery our president made of the annual turkey pardon on Thanksgiving? Oh sure, it was edgy and funny. It’s only a turkey. Or is it?

Here’s the thing. I really don’t care about Santa. Not really. And I don’t care about a turkey getting pardoned or not. But I do care about the bigger picture, whether it’s a myth about goodness and generosity or a symbol of the nation. When both of those can come under fire, we’re doing it wrong as a culture.

 

the new! translation — hilarity ensued

Well. No. It didn’t.

I was expecting all kinds of craziness at Mass with the new translation. I was expecting … you know what? I don’t know what I was expecting. But whatever it was, it didn’t happen.

What did happen was the Mass.

I know! The Mass, as my mom says, is the Mass is the Mass is the Mass. Who knew she was familiar with Gertrude Stein? But I digress. I’d like to say the mass was the same, and it was. And it wasn’t.

For one, I was paying attention — pretty intently, by the way. The creed was a bit bumpy, but “and with your spirit” is probably going to prove to be the most challenging. We all automatically said “and also” before correcting the “with your spirit.” I’m guessing it’s just said so many times and it’s so brief that the re-adjustment is going to take time.

Here’s the takeaway…no one was crushed. No one was ridiculed. No one was judged. No one felt stupid.

You know why? Because the Mass is the Mass is the Mass.

Happy Advent!

my Advent plan

I’m going to go to this website every day in Advent. You might like to do it, too.

Is It Christmas?

 

Just a little reminder.

 

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